The fact that iPhone application development is big business today, illustrates the popularity of iPhone apps. But this phenomenon is not only restricted to iPhone apps alone, but also iPad apps. But, what makes such apps so popular. There are many reasons for the popularity of iPhone apps and the reasons just keep on increasing.

Sifting through the numerous reasons behind their popularity, there are 3 important reasons that stand out.

Appealing Interactivity

There are not many devices that can compare to the iPhone in terms of its interactive features. It is this interactive appeal that has not only helped the iPhone emerge as the smartphone of choice but also an ideal promotional tool for businesses and individuals alike. The interactive functionality of the iPhone is perfectly suited for using interesting apps that are addictive in nature. With their ability to ensure that the user is able to interact with their inherent functionality in many different ways, iPhone apps have managed to capture the imagination of their users.

Heightened Usability

These apps are extremely user friendly. They are able to utilize the touch functionality of the iPhone with finesse and ensure that users, who have downloaded the apps, are able to optimize their use and functionality. This makes them popular choices as users across all age groups can use the apps without any problem whatsoever. This is also the reason why businesses make use of these apps to improve their processes and inter-departmental coordination. Custom designed iPhone/iPad apps have helped many businesses and organizations improve their business performance.

User Engagement

One of the most important reasons for the popularity of these apps is that iPhone apps provide an environment that promotes user engagement. An iPhone app engages a user through its fluid interactivity and a highly intuitive user interface. This ‘engagement quotient’ encourages the user to make use of these apps time and time again. So, a particular iPhone app has a long shelf-life. This in turn means that iPhone apps provide high ROI. This fact remains true for iPad apps as well.

These are just three of the many reasons why iPhone and iPad apps are becoming so popular. With new and continuous improvement taking place on the iOS platform, there is every chance that their popularity will reach newer heights in the near future. Businesses and individuals alike are using such apps innovatively, which is further contributing towards the popularity of these apps.